Privacy Policy

We collect information from you when you register on our site, subscribe to our newsletter, opt in to receive text messages, request a tour, or enter into a contract to purchase land. When ordering, registering, or submitting a form on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address, or phone number. Where you have expressly opted in, your phone number may also be used to send marketing text messages. You may, however, visit our site anonymously.

Any of the information we collect from you may be used in one of the following ways:

1. To personalize your experience

(your information helps us to better respond to your individual needs)

2. To improve customer service

(your information helps us to more effectively respond to your customer service requests and support needs)

3. To process transactions

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

4. To send periodic emails

The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.
5. To communicate with you by text message

If you provide your phone number when contacting us, requesting information, or booking a tour, a member of our team may text or call you directly to respond to your inquiry and assist with your request. These are individual, person-to-person messages sent by our team, not automated messages. Separately, where you have expressly opted in to receive marketing text messages, we may send you automated messages about our communities, homesite releases, and upcoming tour events. Consent to receive marketing text messages is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of marketing messages at any time, or HELP for assistance.

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

Cookies are necessary to create a persistent unique session and a consistent user experience throughout our website. Cookies are also used to aggregate page usage statistics.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

SMS/Text Messaging Communications

Waterfront Group PLC, LLC may send marketing text messages to individuals who have expressly opted in to receive them. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services. You must be 18 or older to opt in to receive marketing text messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance. Carriers are not liable for delayed or undelivered messages.

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

This online privacy policy applies only to information collected through our website and not to information collected offline.

By using our site, you consent to our websites privacy policy.

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

If there are any questions regarding this privacy policy you may contact us using the information below.

Waterfront Group PLC, LLC
19421 Liverpool Parkway

Cornelius, NC 28031

800-455-1981

Modified 8/17/2026