About Waterfront Group
We understand that land is more than just real estate
For more than 25 years, it’s been our mission to offer the finest properties at the very best values. To help turn your dreams into realities. And it’s our promise to make the entire process a positive experience. From acquisition and development to sales and post-sale coordination, The Waterfront Group handles everything in-house, ensuring transparency and an overall seamless operation.
We’re here for you from start to finish, and beyond. Because we believe the relationship is far more important than the transaction—and because your satisfaction is the most important measure of our success.
Who We Are
The Southeast’s most successful land development and second-home marketing company.
HOW IT ALL BEGAN
The Waterfront Group was founded by brothers Mark and Will Adkins. Born about five minutes apart in Huntington, West Virginia, they’ve chosen a common path through college and career: Both played football at Coastal Carolina University and graduated with Business Administration degrees in 1989. Both went on to gain valuable experience working with the same successful land company—Will in acquisition and development; Mark in sales. In 1994 they decided to form their own company.
The Waterfront Group has become the Southeast’s most successful land development and second-home marketing company. Their team includes experts dedicated to every part of the process, from land acquisition and development to sales and closing. Their acquisitioners obtain the most stunning properties, many directly from the banking and development industries. And Mark and Will are committed to developing thoughtfully and responsibly, always respecting the land, always cooperating and complying with local environmental, planning and zoning authorities.
Outside of the office, Mark and Will continue to share common interests, like competing on local baseball teams, piloting private aircraft and dedication to their ongoing charity work. They have supported animal rescue organizations for many years, and both contribute a significant amount of time to Camp New Hope, the children’s charity they founded and continue to privately own.