About Waterfront Group

We understand that land is more than just real estate

For more than 25 years, it’s been our mission to offer the finest properties at the very best values. To help turn your dreams into realities. And it’s our promise to make the entire process a positive experience. From acquisition and development to sales and post-sale coordination, The Waterfront Group handles everything in-house, ensuring transparency and an overall seamless operation.

We’re here for you from start to finish, and beyond. Because we believe the relationship is far more important than the transaction—and because your satisfaction is the most important measure of our success.

Who We Are

Founded in 1994, The Waterfront Group delivers premier properties in well-appointed and stable communities. We are committed to the highest standards of quality in development, as well as preserving the natural beauty of the land. Simply put, it’s our pledge to make improvements that actually do the land justice. By working with professional foresters, land planners, landscape architects and conservation specialists, we’re able to create developments that are both beautiful and environmentally responsible. Finally, we turn the development over to an active property owners’ association, further protects your investment with the assurance that your beautiful property will remain part of a vital community.

Our entire team of professionals is licensed, trained and fully committed to helping you secure the property of your dreams. Our land acquisitioners are the best in the business, with a track record to prove it. They’ve brought in a wealth of beautiful properties for you to choose from; then, our dedicated sales staff and seasoned closing coordinators will take you to the finish line—complete with a General Warranty Deed and a title insurance policy for advance review with your attorney.

The Southeast’s most successful land development and second-home marketing company.

HOW IT ALL BEGAN

The Waterfront Group was founded by brothers Mark and Will Adkins. Born about five minutes apart in Huntington, West Virginia, they’ve chosen a common path through college and career: Both played football at Coastal Carolina University and graduated with Business Administration degrees in 1989. Both went on to gain valuable experience working with the same successful land company—Will in acquisition and development; Mark in sales. In 1994 they decided to form their own company.

The Waterfront Group has become the Southeast’s most successful land development and second-home marketing company. Their team includes experts dedicated to every part of the process, from land acquisition and development to sales and closing. Their acquisitioners obtain the most stunning properties, many directly from the banking and development industries. And Mark and Will are committed to developing thoughtfully and responsibly, always respecting the land, always cooperating and complying with local environmental, planning and zoning authorities.

Outside of the office, Mark and Will continue to share common interests, like competing on local baseball teams, piloting private aircraft and dedication to their ongoing charity work. They have supported animal rescue organizations for many years, and both contribute a significant amount of time to Camp New Hope, the children’s charity they founded and continue to privately own.

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