For 30 years, it’s been our mission to offer the finest properties at the best values and transform your dreams into reality. At Waterfront Group, we manage everything in-house—from acquisition and development to sales and post-sale coordination—ensuring transparency and a seamless process.
We’re here for you every step of the way and beyond, because we believe that relationships are far more important than transactions.
Your satisfaction is the ultimate measure of our success.
WHO WE ARE
Founded in 1994, Waterfront Group delivers premier properties in well-appointed and stable communities. We are committed to the highest standards of quality in development, as well as preserving the natural beauty of the land. Simply put, it’s our pledge to make improvements that actually do the land justice. By working with professional foresters, land planners, landscape architects and conservation specialists, we’re able to create developments that are both beautiful and environmentally responsible. Finally, we turn the development over to an active property owners’ association, further protecting your investment with the assurance that your beautiful property will remain part of a vital community.
Our entire team of professionals is licensed, trained and fully committed to helping you secure the property of your dreams. Our land acquisition managers are the best in the business, with a track record to prove it. They’ve brought in a wealth of picturesque properties for you to choose from; then, our dedicated sales staff and seasoned closing coordinators will take you to the finish line—complete with a General Warranty Deed and a title insurance policy for advance review with your attorney.
HOW IT ALL BEGAN
Waterfront Group was founded by brothers Mark and Will Adkins, who were born just five minutes apart in Huntington, West Virginia. Sharing a common path through college and career, they both played on the charter football team at Coastal Carolina University and graduated with Business Administration degrees in 1989. They then gained valuable experience working at the same successful land company, with Will focusing on acquisition and development and Mark on sales. In 1994, they decided to form their own company, bringing their complementary expertise together to create Waterfront Group.
Waterfront Group is the Southeast’s most successful land development and second-home marketing company. Their team includes experts dedicated to every aspect of the process, from land acquisition and development to sales and closing. The acquisition team secures the most stunning properties, often directly from banking and development industries. Mark and Will are committed to thoughtful and responsible development, always respecting the land and complying with local environmental, planning, and zoning authorities.
Outside the office, Mark and Will share common interests such as competing on local baseball teams, piloting private aircraft, and dedicating time to charity work. They have supported animal rescue organizations for many years, and both contribute significantly to Camp New Hope, the children’s charity they founded and continue to privately own.